Bespoke–not just a word

Bespoke Tailoring...not a synonym for custom.

While wasting time on that favorite time suck, Facebook, an ad popped across my news feed.  The ad promised bespoke pendants for necklaces.  I blinked at the stupid.  I sighed in exasperation and rolled my eyes at the degradation of understanding.  Somewhere, sometime over the years, the word bespoke has come to be seen as synonymous with custom.  It isn’t. Bespoke, specifically, is a TAILORING term, i.e. sewing.  And not just loose flowing gowns, but specifically a tailored, carefully fitted garment.  Usually refers to men’s wear, although the argument could absolutely be made that women’s wear demands it’s fair share

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